From AI Uncertainty to Clear Action

Custom GenAI strategy and enablement for forward-thinking organisations.

Trusted by leading organisations

Unlock Your AI Advantage

Freshwater Futures partners with organisations to harness Generative AI in complex and regulated environments. From initial education through to production deployment.

AI Education

Inspiring keynotes, executive briefings, and hands-on workshops that build confidence and capability across your organisation.

AI Strategy

Ideate, prioritise, and plan. We identify and rank AI opportunities tailored to your organisation's unique context.

AI Prototyping

From concept to validated prototype. Build compelling business cases backed by research, data, and working software.

AI Engineering

Evaluate, optimise, and launch. Specialist support to deploy AI solutions on your trusted platforms.

Freshwater Futures were a joy to work with. Their platform gave us straightforward agent and knowledge management, when we spotted an issue we could refine the response within minutes, no tickets, no waiting. The dashboard became our single source of truth: live user-feedback, clear performance metrics, and the ability to drill down into chats.

Ranay Moore AI Innovation Program Lead TelstraSuper

Why Freshwater Futures?

Real-world traction in complex orgs

We've helped large, complex organisations, from 60,000-person retailers to financial firms, cut through the noise and deliver measurable progress in GenAI implementation despite organisational friction.

CTO & executive alignment

We align AI initiatives with strategic priorities while bringing executives on the journey, ensuring initiatives have the technical depth and leadership buy-in to scale.

Low lift, high impact activation

Our lightweight, pragmatic engagements create immediate traction without lengthy workshops, embedding capability so teams deliver real value fast.

Meet the Founder

Ben Hogan

Ben has spent 20+ years at the forefront of software development, from XP to DevOps, and the last two years deep in Generative AI. He's advised and built for Bunnings, REA, Domain, SEEK, ThoughtWorks, and MYOB.

Meet the full team