Freshwater Futures logo

Navigating the Future

Dive into the fascinating world of AI with practical insights
for business leaders

Latest Episodes

From Post-its to Prototypes — Making AI Discovery Actually Work episode artwork
Episode 5
May 26, 2025

From Post-its to Prototypes — Making AI Discovery Actually Work

Tired of AI brainstorming sessions that end with lots of ideas but no clear next steps? Ben and Steve share practical strategies for running AI discovery workshops that actually lead somewhere. You'll learn how to spot valuable AI opportunities, get buy-in from doubters, and turn vague concepts into concrete plans.

From Talk to Action episode artwork
Episode 4
May 4, 2025

From Talk to Action

In this episode, Ben Hogan and Steve Shaw dive into the real-world strategies for getting started with AI in risk-averse organisations. From creating safe, low-investment learning labs to navigating governance and privacy hurdles, they share practical approaches to building momentum - even when executive buy-in is lacking.

The Freshwater Approach: Rethinking Enterprise AI from First Principles episode artwork
Episode 3
April 23, 2025

The Freshwater Approach: Rethinking Enterprise AI from First Principles

Ben Hogan (Founder, Freshwater Futures) and Steve Shaw (CRO) kick off Navigating the Future by unpacking how Freshwater Futures is helping organisations cut through the AI hype. From executive education to validated prototypes, discover a practical, low-risk path to enterprise AI adoption—designed for real-world impact.

GPT-4o Implications for Business episode artwork
Episode 2
May 14, 2024

GPT-4o Implications for Business

Today's topic: OpenAI's latest announcement about GPT-4.0 and its implications for businesses and strategies. We explore omnimodal capabilities, business implications for customer support, desktop integration, and API improvements that will transform how organizations use AI.

Never Miss an Episode

Get the latest insights on AI strategy, implementation, and enterprise transformation delivered to your favorite podcast app.